"Made by you" - Callum Preston
Images: Supplied by Converse, shot by @benclement_
Earlier this year Converse launched “Made by you” - a landmark brand campaign celebrating fans of the brand who have been expressing themselves and their creativity in Chuck Taylor All Star sneakers for nearly 100 years. For the Spring 2015 campaign, Converse scoured the globe to collect beloved and distinctly personal Chuck Taylor All Star sneakers, each of which tells a story of transformation from blank canvas to self-portrait of their owner.
“Made by you” is a true celebration of creative individuals, their stories and their sneakers. Whether they are hand painted, covered in mud or worn out with holes, each Chuck Taylor All Star portrait tells a deeply personal story of the transformation from a white, black, red or navy sneaker into a remarkable piece of art. However worn, customized, modified or pristine, the portraits demonstrate the vast potential of an ultimate blank canvas.
To continue celebrating “Made by you” Converse asked artist Callum Preston to create his version of the Chuck Taylor All Star and create a window based on his inspiration around this concept and the fact that each sneaker is a blank canvas of self expression. From this broad brief – this window at Converse Melbourne central is what Callum created. Scroll down below to see the awesomeness! To check out more of Callum's work head to: