Posts tagged photography
Native Brand
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If your music taste skew to heavier side of spectrum then the name Joel Birch should be familiar if you have been exposed to local success story turned international juggernaut, The Amity Affliction. It is projects outside of music though which give Joel the opportunity to flex his creativity without the bounds of a microphone and stadium lights.

WORDS: ANTHONY THOMAS


Native Brand is one of those projects. The name may ring a bell from our feature on Milan Chagoury in Issue 8, who was a partner in the business at that point in time. Since that article Milan has moved on to other projects while Joel stayed aboard and now steers the ship under a new vision and renewed vigour the make it work.

Under the slogan, “Dream Forever”, Native Brand’s new direction is single minded in tangibly articulating Joel’s view that there is beauty to be found everywhere, everyday. And if you think about it, operating under that guiding principle implies that, really, anything is possible. All you need is a dash of everyone’s favourite secret sauce, imagination, to uncover it. The label’s latest range is the most literal distilment of this to date.

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Under the slogan, “Dream Forever”, Native Brand’s new direction is single minded in tangibly articulating Joel’s view that there is beauty to be found everywhere, everyday.

This fondness for the little things seems to stems from Joel’s innate affinity with nature and, aesthetically, this is where the label leans heavily on as a source of inspiration. Yet while nature is part of the label’s DNA, the designs themselves are actually intended as visual nods to the romanticism of travel and surf photography and the feverish excitement that comes with discovering new places.

Native’s newfound sense of purpose and self-confidence has come off the back of a number of significant learnings though. Notably, the need for simplification and localisation of the supply chain (Grand Scheme are close collaborators) and also unsatisfactory results from experimentation with street culture influences two collections ago. The latter was a particularly important reality check for Joel to reset and bring things more in-line with his feelings about nature and living near the ocean.

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Perhaps most interesting though is the opportunity Native Brand has to further enrich its proposition by start leveraging Joel’s global perspectives from touring into future iterations. And from his point of view, the sky really is the limit when you’re dreaming forever so what that looks like is really anybody’s guess.

www.wearenativebrand.com/shop/

 

Kowloon - In Transit
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WORDS: RUBY AVERY DE-WAAL

Our homie, Billy Zammit, will be hitting Goodspace on March 7th with his exhibition and launch of his new zine, ‘Kowloon - In Transit’. The first installment of the ‘In Transit’ series, both the exhibition and zine will explore five years of Zammit’s adventures in Kowloon, Hong Kong. His undying affinity for Kowloon sprouts from the city in all of its unique backstreets, suburbs and secluded regions, shrouded in the mysteries of people, places and moments in time.

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With the project described as having morphed very quickly into a project more so about location than Zammit’s own perspective. With the intention of creating a body of work relatable to all walks of life from travellers to locals to those just dropping in to the show to see what all the fuss is about, Zammit brings a taste of East Asia to the Inner West.

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His style is in a field of its own. The way this kid composes imagery is honest and raw, highlighting the beauty of the streets and the rest of the world around us. Ya crazier than Gnarls Barkley if you don’t swing past Goodspace and check out this little piece of history go down.

WHEN AND WHERE: Goodspace Gallery, 115-119 Regent Street, Chippendale. March 7th. 6PM.
VIEW AND DOWNLOAD CATALOGUE HERE
www.billyzammit.com

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The Critical Slide Society Winter 2017 collection

The Critical Slide Society (TCSS) is back for the Winter 2017 Southern Hemisphere and Summer 2017 Northern Hemisphere season with a bigger, better and wittier campaign and range than ever before called ‘Greetings From’.

ILLUSTRATIONS ARSWANDARU CAHYO / PHOTOGRAPHY HUNTER THOMSON

Founded in 2009 in a sleepy seaside village on the Central Coast of NSW, TCSS was launched by a couple of surfers and artists, Jim Mitchell and Sam Coombes. 

What started out as a hobby turned into the well-known, authentic, creative label that surfers around the globe love to wear. TCSS is more than just a clothing brand however, they are a platform that celebrates an emerging alternative movement within surf culture: working with artists, photographers, designers, filmmakers and surfers from across the world.

For Greetings From,  Mitchell and Coombes have collaborated with Indonesian artist Arswandaru Cahyo who has laid his signature, comic illustrations over each campaign shot - giving the campaign a unique take of their surf culture compared to their previous campaigns.

Greetings From has also once again utilised the lens skills of Hunter Thomson. Hunter is a prime example of what TCSS represents, he started out as an intern at the ripe age of 16 and has now shot their most recent campaigns thanks to his eye for capturing raw "moments between the moments”.

Winning Best Boardshort two years running, TCSS are up for the gong again this year.

Interview with Sam Coombes


Tell us a little bit about your background and how you started TCSS
Back in 2000, Damien Fuller (The Board Collector) was an accessories designer at Mambo, he came into my uni and presented his design process. At the end of the presentation, he said, "And don't bother asking about internships or work experience... we don't do any." So after everyone left the room, of course I approached him about an internship or work experience. He flicked me Jonas Allen’s number (Mambo Art Director and now good friend) and for the next three months I called every Friday asking for an internship. Finally he gave in and I started a part time job at Mambo. I worked there until 2005. Across design, marketing and anything else I could get my hands on. I also met Jim Mitchell (my now business partner). I then took a slight career shift, working for MTV in a marketing role and later, becoming marketing director for their Australia/New Zealand branch. I worked at MTV until 2011.


"I started TCSS with my business partner Jim at the end of 2009. It was literally a weekend side project, a bit of fun. We did sink our life savings into it (which wasn’t too much) and got it to the point that it could no longer be run as a hobby. So in February 2011, we took the plunge and moved onto it full-time. The rest is history!"

-Sam Coombes


What’s different this season for Greetings From compared to your previous campaigns? 
It's a really fun collection. Super strong graphics and prints. Most of the graphics have actually been developed in-house by Shaun and Hopey. In terms of the campaign, it feels like a slight throwback to the kind of campaigns we used to run a few years ago, nothing too serious and a real focus on the graphic aesthetic.

Tell us a bit about your design process
For our most recently designed collection, Matt and I spent a week in LA, sifting through Rosebowl markets, visiting vintage stores. Much of what we do has a bit of a vintage reference – mainly 70s, 80s and 90s. We take some of those references and contemporise and update. The theme for the most recently designed collection is South of the Border. We thought this to be pretty topical, and basically referred to juxtaposition of cultures, as opposed to just a typical Californian take on South of the Border. There’s five of us in the office that throw the references and stories around, then they hit and we’re off designing. We’re really happy with the way the product is coming in. We’re all super proud. The creative campaign then ties back to the overall theme of the collection. 

Biggest inspirations? 
Geez, kind of suck stuff up from everywhere. For me personally guys like Shaun Stussy, Tom Sachs, Thomas Campbell, Geoff McFetridge. Music also plays a big part, The Growlers, The Strokes and the local scene that’s going on in Sydney influences our work. And the work being done by Shapers (who we work with), Dead Kooks, and Thomas Surfboards are all inspirations.

How did the collaboration with Arswandaru come about? 
We really like the guy. He would often send us graphics, or post stuff and tag us on social media. We liked the fact that he was keen to work with us, loved the brand and he wasn’t being used by everyone in industry. We have a good history of jumping on artists pretty early. We’ve worked with guys like Steven Harrington, Tyler Warren, Land Boys (Caleb Owen Everitt), Georgia Hill and more!

I heard that your photographer Hunter Thomson started out interning for you. Is working with future talents important to you as a brand? 
As mentioned, above, we love to be able to work with new talent. Hunter is 18! He’s turning into quite the photographer. He’s shot a number of our most recent campaigns. We love to work with new talent and build them up. To some extent this was the original premise of the brand, that’s where the society part of our naming comes in, it’s about forming a group of like-minded people. Hunter was shooting a bunch of the young surf kids up on the coast. Jim liked what he was doing and the rest is history. He literally just left today for a week long trip to Japan’s Greenroom Festival to shoot for us. He’s pretty excited about that. 

Describe TCSS in three words
Community, surfing, quality.

www.thecriticalslidesociety.com

REBEL8'S HEAVY HITTERS COLLECTION

"Whether you’ve actually played the game or just drank a beer watching it, there’s something magical about baseball. For almost two centuries baseball has cemented itself as America’s pastime.

The idea behind the Heavy Hitters collection first began with a simple yet fun question. What would it look like if REBEL8 was an actual baseball team? We continued to ask ourselves, what would we be called? Eighters. What would be our team colors? Black, of course. What would our jerseys look like? Fucking awesome.

Although this concept is mere fiction, we still couldn’t seem to escape who we are in real life. We are the Eighters. We are social misfits, degenerates, and unapologetic in our distaste for authority. This collection showcases our trademark attitude through select clothing and collaborative pieces with Rawlings and Louisville Slugger.

Rawlings is a US sports equipment manufacturing company founded in 1887 and has been the official supplier of baseballs to the major leagues since 1977. Louisville Slugger baseball bats date back to 1884 with the major leagues and to this day are still made in the United States with American White Ash wood. Many of today’s baseball greats and those of the past, including Babe Ruth, continually choose to use Louisville Slugger. Both of these heritage brands are the epitome of longevity and quality. Their rich history is engrained in both the social fabric of America and America’s sport.

It is an absolute honor for us to collaborate with these staple brands and share our story through their products.”

The collection drops on REBEL8.com Wednesday July 20th.